3D, Motion, and Multimedia
Portfolio
Portfolio
Portfolio
Portfolio
3D, Motion, and Multimedia
Graphic Design
Kyron Shochat
Pipeworks Brewing
Label Design & Illustration
Adobe Illustrator & Photoshop

Pipeworks Brewing is a craft brewery based out of Chicago and distributing products in 14 states across the U.S. They work with artists and designers on a per project basis to create original label designs for each of their beer releases. I have completed five label design projects with Pipeworks, all of which were completed entirely by me, while reporting directly to the company's art director. For two of the designs I executed a design concept given to me by the art director. For three of the designs I pitched my own concepts to the creative team which were then approved and produced. Once final illustrations were approved, I used a PSD template to prepare and format them for print production.

Project 1:
Cherry Got Ya Covered


Mockup of the final design for "Cherry Got Ya Covered" beer label.

Alternate draft of the label design. Unicorns are the Pipeworks' brand mascot and are incorporated into many of their label designs.

Early concept sketch for label typography.
(Original name "Raspberry Got Ya Covered")
Final design and image used by Pipeworks for social media promotion


Photo by Kate Brankin
Project 2:
Excellent Expedition



Mockup of the final design for "Excellent Expedition" beer label.
Final design and image used by Pipeworks' for social media promotion


Photo by Jonathan Eicholz

Mockup of the final design for "Ride the Gnar" beer label.
Project 3:
Ride the Gnar


Final design and image used by Pipeworks' for social media promotion


Photo by Jonathan Eicholz
Project 4:
Summon the Unicorns

Mockup of the final design for "Ride the Gnar" beer label.


Final design and image used by Pipeworks' for social media promotion


Photo by Jonathan Eicholz
Beer can mockup attribution link:
<a href="https://www.freepik.com/free-psd/cold-soda-can-mockup-psd-drink-product-branding_18995840.htm#query=beer%20can%20mockup&position=23&from_view=keyword">Image by rawpixel.com</a> on Freepik