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Pipeworks Brewing

Label Design & Illustration

Adobe Illustrator & Photoshop

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Pipeworks Brewing is a craft brewery based out of Chicago and distributing products in 14 states across the U.S. They work with artists and designers on a per project basis to create original label designs for each of their beer releases. I have completed five label design projects with Pipeworks, all of which were completed entirely by me, while reporting directly to the company's art director. For two of the designs I executed a design concept given to me by the art director. For three of the designs I pitched my own concepts to the creative team which were then approved and produced. Once final illustrations were approved, I used a PSD template to prepare and format them for print production.

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Project 1:
Cherry Got Ya Covered

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Mockup of the final design for "Cherry Got Ya Covered" beer label.

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Alternate draft of the label design. Unicorns are the Pipeworks' brand mascot and are incorporated into many of their label designs.

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Early concept sketch for label typography.

(Original name "Raspberry Got Ya Covered")

Final design and image used by Pipeworks for social media promotion

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Photo by Kate Brankin

Project 2:
Excellent Expedition

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Mockup of the final design for "Excellent Expedition" beer label.

Final design and image used by Pipeworks' for social media promotion

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Photo by Jonathan Eicholz

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Mockup of the final design for "Ride the Gnar" beer label.

Project 3:
Ride the Gnar

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Final design and image used by Pipeworks' for social media promotion

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Photo by Jonathan Eicholz

Project 4:
Summon the Unicorns

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Mockup of the final design for "Ride the Gnar" beer label.

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Final design and image used by Pipeworks' for social media promotion

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Photo by Jonathan Eicholz

Beer can mockup attribution link:

<a href="https://www.freepik.com/free-psd/cold-soda-can-mockup-psd-drink-product-branding_18995840.htm#query=beer%20can%20mockup&position=23&from_view=keyword">Image by rawpixel.com</a> on Freepik

Graphic Design

3D, Motion, and Other Cool Stuff

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