Pipeworks Brewing

Label Design & Illustration

Adobe Illustrator & Photoshop

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Pipeworks Brewing is a craft brewery based out of Chicago and distributing products in 14 states across the U.S. They work with artists and designers on a per project basis to create original label designs for each of their beer releases. I have completed five label design projects with Pipeworks, all of which were completed entirely by me, while reporting directly to the company's art director. For two of the designs I executed a design concept given to me by the art director. For three of the designs I pitched my own concepts to the creative team which were then approved and produced. Once final illustrations were approved, I used a PSD template to prepare and format them for print production.

Cherry Got Ya Covered

Mockup of the final design for "Excellent Expedition" beer label.

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Mockup of the final design for "Cherry got ya Covered" beer label.

Early concept sketch for label's typography. The beer was originally supposed to be made with raspberries instead of cherries.

Completed draft of the label. The unicorns are the Pipeworks mascot and are incorporated in many of their label designs. The art director ultimately decided to go in a different direction that did not incorporate the unicorn artwork.

Final design and image used by Pipeworks for social media promotion

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Photo by Kate Brankin

Excellent Expedition

Mockup of the final design for "Excellent Expedition" beer label.

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Final design and image used by Pipeworks' for social media promotion

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Ride the Gnar

Mockup of the final design for "Ride the Gnar" beer label.

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Final design and image used by Pipeworks' for social media promotion

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Summon the Unicorns

Mockup of the final design for "Summon the Unicorns" beer label.

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Final design and image used by Pipeworks' for social media promotion

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Beer can mockup attribution link:

<a href="https://www.freepik.com/free-psd/cold-soda-can-mockup-psd-drink-product-branding_18995840.htm#query=beer%20can%20mockup&position=23&from_view=keyword">Image by rawpixel.com</a> on Freepik

Graphic Design

3D, Motion, and Other Cool Stuff